We use website log files, cookies, digital analytics (Google) and heat mapping software, to gather information about how people use this site (http://www.underscar-holidays.co.uk/).
We do not collect or store your personal information (e.g. your name or address) in our website analytics. However, we can recognise that behaviours belong to a single person. The information collected helps us to investigate whether each website meets its users' needs as well as to evaluate how each website can be improved. We store information about what pages you visit, how long you are on the site, how you got here and what you clicked on.
Website log files collect your IP address when you visited the site and the pages you visited. IP address is a numeric code assigned to a device based on your geographical location. If, for example, you are in Windermere your IP address will be the same as other users accessing the internet from Windermere.
Digital analytics tool Google Analytics may be used to record anonymous user's interaction with Heart of the Lakes websites. This data may then be used to retarget users through advertising on other websites, therefore an individual's behaviour on one of our websites may result in them being retargeted with advertising related to the pages they visited or actions they took on the site.
You may opt out of our use of Analytics by visiting the Google Analytics opt-out page.
REMARKETING/ REMARKETING LISTS FOR SEARCH ADS (RSLA)
CREATING AND PLANNING A TRIP
You may 'favourite' properties. This information will be stored for the duration of time you are on the site and deleted once you leave the site. If you would like to store the information for 'future visits' you must create an account. For information about what we store in your Account, please visit the Create an Account section below.
When you make a complaint to us you can do so via an online form, email, telephone, letter or at an Heart of the Lakes / Underscar Office. The complaint is logged on a system called TABs. Once a complaint is created in TABs, an email is sent to the Heart of the Lakes / Underscar Customer Feedback Mailbox where a Heart of the Lakes / Underscar complaints team will review and respond to it.
A complaint can be made anonymously. However, if you do provide personal data we request your full name and address. We will only use the personal information we collect to process the complaint and to check on the level of service we provide. We do compile and publish statistics showing information such as the number of complaints we receive, but not in a form which identifies anyone.
By giving us your personal data you consent to us processing it. We retain personal data obtained from complaints for six years and then destroy it in a confidential manner.
You can request a brochure by post. In order to do this, we need your name and postal address and the brochure requested.
However, if you consent to future marketing we will continue to process your data on that basis. We store this in a secure database for six years after your last communication with us, unless you withdraw consent. If you withdraw consent it will be deleted within a month.
We have many newsletters and to provide them, we request contact details including but not limited to - your email address, country, and postcode.
We only collect this data when we have your consent and we retain it on a secure database. We store this data for six years after your last communication with us, unless you withdraw consent. If you withdraw consent it will be deleted within a month.
ENTER A COMPETITION
When you enter a competition, we may collect your name, email address and postal address. You are also given the option to consent to future marketing from us and our partners. We process this data as part of our contract to you and we retain it for 2 months after the competition has closed.
However, if you consent to future marketing we will continue to process your data on that basis. We may use this data and other data we hold about you to tailor the communications we send and improve our service to you and others. We store this in a secure database for six years after your last communication with us, unless you withdraw consent. If you withdraw consent it will be deleted within a month.
If you consent to marketing from our named partners we will share your data with them. When you enter a competition on our site we also collect a unique identifier which Google assigns to you. For more information, please read the section 'Joining and Profiling'.
WHEN YOU CREATE AN ACCOUNT
We collect your email, country and postcode to create an account. When you login, we will track this and your behaviour. We may use this data and other data we hold about you to tailor your experience in the account and any communications we send. We may also use it improve our service to you and others.
If you ask us to close your account we will delete the data within a month.
However, if you consent to receive marketing we will continue to process your data on that basis. We store this in a secure database for six years after your last communication with us, unless you withdraw consent. If you withdraw consent we will delete your data within a month.
WHEN YOU USE OTHER SERVICES (LIKE FACEBOOK) TO INTERACT WITH US
When you use a social media platform details about how your personal information is held is described within the relevant social media policy, such as Facebook or Twitter.
WHEN YOU PHONE US
We do not collect caller line identification information when you call us. We will only collect personal information that you consent to provide to us in order to deliver a service.
WHEN YOU EMAIL US
When you contact us via email we will retain your email and our response to it for as long as the business issue remains. After this, the information will be destroyed in a confidential manner.
WHEN YOU WRITE TO US
When you contact us via post we will retain your letter/postal address/personal information and our response to it for as long as the business issue remains. After this, the information will be destroyed in a confidential manner.
AT OUR OFFICES
We will collect personal information from you at our offices which will help us to deliver a service, for example, to book accommodation. Once the business use has passed we will destroy this data confidentially.
SIGN UP TO ENEWS
To find out more information about this, see the 'request an e-newsletter' section.
PROVIDE FEEDBACK OR MAKE A COMPLAINT
If you want to provide feedback or make a complaint, you can so anonymously, or you may provide personal data so we can respond to you.
If you do provide personal data we will request your full name and address, we will only use the personal information we collect to process the complaint and to check on the level of service we provide. We do compile and publish statistics showing information such as the number of complaints we receive, but not in a form which identifies anyone.
By giving us your personal data you consent to us processing it. We retain personal data obtained from complaints for five years and then destroy it confidentially.
ATTEND AN EVENT
When you attend an event we will only request your name and address in order to provide a service. Once the service has been provided, we will destroy this data confidentially.
ENTER A COMPETITION ON OUR STAND
To find out more information about this, see the 'Enter a competition' section.
We may email you regarding a contract or service or in response to a request you have made. Your data will be stored for the purpose and time required to fulfil this.
We only send emails to you promoting Underscar where we have your consent. However, if you subscribed to regular information via email before May 2018, you have not asked us to stop and you have engaged with the content recently we will continue to contact you. The legal basis for this is legitimate interest.
We store this in a secure database for six years after your last communication with us, unless you withdraw consent. If you withdraw consent we will delete your data within a month.
Occasionally we send brochures by post.
We only communicate to you via post where we have your prior consent. Our legal basis for processing this data is consent.
If you subscribed to regular information via post before May 2018, you haven't asked us to stop and we believe the information is in your interest we will continue to contact you. The legal basis for this is legitimate interest.
We store this information for five years after consent has been withdrawn or we no longer believe it to be in your interest.
Under the General Data Protection Regulations, you have rights as an individual which you can exercise in relation to the information we hold about you.
Read more about your individual rights on the Information Commissioner's Office website.
Heart of the Lakes tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a 'right of access' request under the General Data Protection Regulations. If we do hold information about you we will:
We keep our privacy notice under regular review. This privacy notice was last updated on 1st May 2018
You can access this policy at any time through the link at the bottom of our websites.
Heart of the Lakes tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.
This privacy notice was undertaken with clarity in mind. It does not provide exhaustive detail of all aspects of Heart of the Lakes / Underscar collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.
Email us: email@example.com
Telephone: 015394 32321
Or write to:
Heart of the Lakes | Data Protection Team | Fisherbeck Mill | Old Lake Road | Ambleside | Cumbria | LA22 0DH